5 Ways to Optimize Landing Pages for Better Ad Conversions

If you’re noticing the traffic that comes to your website isn’t converting, it’s likely because your landing pages aren’t optimized properly. While your website may be beautiful to look at, the people visiting it may not see the unique value you offer them.  So how do you get more attention on your website landing pages […]

Google Ads vs SEO—Is One Better Than the Other?

Shannon pointing at a laptop and discussing with the Sparks team.

Google Ads vs SEO –  Is One Better than the Other? Most digital marketing companies are using Google Ads and SEO for their clients, because they know these strategies are likely to bring in leads to a business by directing traffic to their website. The challenge many agencies face is helping their clients understand whether […]