We’re here to drop some knowledge bombs today about a popular Google Ads feature – Auto Apply Recommendations!
Use them or lose them?
While it may be tempting to let automation take over, it is important to exercise caution and avoid blindly implementing every recommendation that Google throws your way. So, let’s explore why you should keep those auto-apply buttons at bay and take control of your Google Ads strategy.
- Precision Matters: Your business is unique, and your advertising strategy should reflect that. Auto-applying recommendations can result in generic changes that might not align with your specific goals and brand identity. Take the time to review and analyze recommendations before implementing them so you can ensure you maintain precision in your campaign optimizations.
- Context is Key: Although Google Ads is a powerful platform, it lacks the ability to understand the nuances of your business. Automated recommendations are based on general data and trends, which do not always capture the intricacies of your target audience, industry, or marketing objectives. Before implementing, customize your approach and carefully evaluate each recommendation, this will ensure that it aligns with your business objectives.
- Strategy, Strategy, Strategy: Developing a successful Google Ads campaign requires strategic thinking and a deep understanding of your business goals. Manually evaluating each recommendation allows you to align it with your marketing strategy, ensuring that it fits seamlessly into your overall plan. This level of strategic control allows you to optimize your campaigns more effectively and drive better results.
- Protect Your Budget: Auto-applying recommendations can lead to unexpected changes in your campaign settings, targeting options, or bidding strategies. Without careful consideration, you risk wasting your budget on strategies that may not be suitable for your business. Safeguard your precious advertising dollars!
Never forget, your business is one-of-a-kind, and your Google Ads campaign should reflect that uniqueness. While automation can seem like an easy shortcut, blindly accepting every recommendation could do more harm than good. Instead, consider partnering with a digital marketing agency that will provide the expert guidance and insights your business craves. We create targeted, impactful advertising that drives real results for your business.
To learn more about how our agency can guide you through your Google Ads journey, book a Discovery Call today!
