The Importance of Ad Assets and How They Can Help Boost Performance

Greetings fellow readers and welcome back to another segment of Spark Notes, where we guide you through the ever-evolving landscape of Google Ads and SEO. Here, we aim to keep you ahead of the curve and help you make a lasting impression with your online presence. Today, we will be walking through ad assets, which […]

Google Ads vs SEO—Is One Better Than the Other?

Shannon pointing at a laptop and discussing with the Sparks team.

Google Ads vs SEO –  Is One Better than the Other? Most digital marketing companies are using Google Ads and SEO for their clients, because they know these strategies are likely to bring in leads to a business by directing traffic to their website. The challenge many agencies face is helping their clients understand whether […]

How Much Will It Cost and When Will I See Results From Google Ads?

Are you thinking about Google Ads advertising for your business, but want to get an idea of what costs are involved? Maybe you’ve heard others talk about the difference Google Ads made in their business, or you hired a PPC company and didn’t get the results you were looking for? No matter what your situation […]

10 Questions to Ask When Choosing a Google Ads Agency

The Sparks team in the office, gathered around a desk.

Google Ads can make a massive difference in the quality and volume of leads flowing into your business. But how do you know if you’re hiring a skilled agency that delivers results? The best way is to ask the right questions. We put these questions together to help you make an informed decision when you […]