Google Ads can make a massive difference in the quality and volume of leads flowing into your business. But how do you know if you’re hiring a skilled agency that delivers results? The best way is to ask the right questions.
We put these questions together to help you make an informed decision when you choose who manages your Google Ads. We want all our potential clients to know they can ask us each of the questions below, and we’re confident they’ll have a better idea of what it’s like to work with us and why Spark Solutions stands out among Google Ads Agencies.
- Are You a Google Certified Partner?
As a certified Google Partner, we consistently exemplify expert-level Google Ads product knowledge. We receive training support, and insights that keep our skills sharp and help you drive campaign success. Our Google Partner badge means we have a high level of mastery and experience with Google Ads.
- What is Required to Achieve Google Partner Standing?
In order to accomplish this, a marketing agency must #1 pass Google Ads certification #2 Meet spend requirements across their managed accounts #3 Demonstrate performance by delivering strong client and company growth.
- Is a Marketing Company With Google Partners a Guarantee of Expertise?
The answer might surprise you…No. Being a Google Partner doesn’t automatically equal expertise. It’s the overall experience that makes a true expert.
- What Are Some Good Questions to Ask When Hiring a Google Ads Agency?
- How long have you been a Google Ads Manager?
- How many accounts have you managed?
- What industries have you worked with?
- What type of results have you produced?
- How often will you be looking at our account?
- Do you manage by red flag reports or is someone actually reviewing the trends and adjusting based on my goals?
- Will I have access to the person doing the work?
- Who Will Actually Be Managing My Google Ads Campaign?
At Spark Solutions, our two person Account Manager and Optimization Specialist team will be managing your campaign. We also have quality control in place for oversight to make sure we’re catching disapproved ads, guideline reviews, payment issues, etc. This is done quickly and not a month later.
Our signature approach is process-oriented, not manufactured. With typical assembly line account management, a lot of hands are in the pot. That means there’s more room for mistakes and nobody has the full, broad lens spectrum of goals, trends, knowledge of the services offered, etc.
Our unique method means we are intimately in tune with all the above. When we look at keywords, we understand how the ad verbiage impacts keyword performance. So we’re making decisions based on the totality of the account and not a single metric evaluated out of context.
- Do I Need to Set Up a Google Ads Account Before Hiring an Agency?
The quick answer is no. We can set it up for you. If you ever leave us, we believe that you own all the data and will help transfer the account to you if you’d like. This is different from many agencies that have a policy that they own the account and will not transfer it upon leaving.If you already have an account, we’ll work with you to add us to the account so we can take full advantage of your historical data.
- How Many Years of Experience Do You Have With Google Ads?
Of course, it’s always important to hire an experienced Google Ads agency. That’s why this question is so important when you’re thinking of hiring a professional.Our team has a combined experience of 15+ years in Google Ads specifically.Google Ads is intricate with many features, options, and best practices. And things are often changing. The benefit of having someone with 10 or more years’ experience is that we’ve seen a lot, tested a lot, and learned a lot. We’ve set up and managed 500+ accounts. We know what tool to pull out to make a difference!
- How Often Do You Communicate Results and Report on Google Ads With Your Clients?
We send a pretty report on the 2nd of every month, but we also welcome regular discussion. In fact, we encourage clients to provide feedback about lead flow and quality often. The more info we know, the better we can do a fine-tuning of the account. Your team is proactively in the account weekly, and you will often hear from your account manager via email with updates on trends along with questions to help us interpret those metrics better.
- How Do You Measure Success for Your Clients?
Above all, we want to hear that the client feels a noticeable difference in lead flow and improved lead quality. But more measurably, we determine success with conversion tracking—calls, form submissions, downloads, appointment scheduling, and actual purchases.On top of that, we are very open about what our metric goals are and where we stand. For example—the click through rate benchmark is 3%, but our internal goal is 5%.
- What Do You Need From Me Once We Start Working Together?
Your commitment to provide feedback on the quality of leads you receive. Even if it’s negative, we need to know so we can look for opportunities to improve on our end. That’s why we see the whole process as a partnership—we are working with you to help you get the results you want for your business.
By asking these questions, you can save yourself thousands of dollars per year on marketing that might not be the right fit for you and your business. Instead, you’ll have a Google Ads partner you can trust to help your company grow.
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