Your Roadmap To Success

Spark Solutions Digital Marketing

Wondering what happens when you partner with us for SEO? 

We believe in transparency and strategic execution. Our proven process transforms your online presence from invisible to unmissable, driving qualified traffic that converts.

Whether you’re struggling with local visibility or aiming to compete nationally, our process roadmap provides the strategic direction needed to outrank competitors and connect with your ideal customers exactly when they’re searching for what you offer.

Months 1-3: Foundational

We like to say when you’re building a house, you can’t jump to the fixtures and paint colors until you have the foundation and drywall. SEO is much the same. We need to build a strong foundation to ensure success.

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Here’s What We’ll Do

  • Access to All the Things/Setup if Needed
  • Full Technical Audit & Fixes
  • Keyword Research & Selection
  • Keyword Mapping
  • Competitive Analysis
  • Initial Content Outlines
  • Initial Website Content New & Revamped
  • CRO Recommendations & Implementation (includes user research, a/b testing, data analysis, landing page optimization, CTA optimization, copy improvement, technical optimization)
  • Key Event/Conversion Tracking Setup
  • Backlink Audit w/ Disavow on Toxic Backlinks
  • Google Penalty Check
  • Duplicate Content Check

Months 3-6: Optimization

Homes require regular maintenance, and your SEO is no different. The search landscape is constantly evolving, with Google updating its algorithms hundreds of times each year. What works today might not work tomorrow, which is why our approach isn’t a one-time fix—it’s a continuous journey of refinement and improvement.

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Here’s What We’ll Do

  • Title & Meta Optimization
  • Heading Tags Optimization
  • Canonicalization Check
  • Improper Redirection Check & Fixes
  • Schema Check & Implement
  • Robots.txt File Optimization
  • XML Sitemap Optimization
  • URL Structure Check & Optimization
  • Breadcrumbs Check & Optimize
  • Google Index Analysis
  • HTTPS (SSL) Check
  • GBP Optimization
  • Initial GBP Posts
  • GBP Review Replies (if needed)
  • Citation Listing Creation
  • Online Directory & Classified Submissions
  • Social Bookmarking

Months 6-9: Ongoing Optimization

Even the most beautiful homes need renovations as needs change over time. Your SEO strategy should evolve to adapt to your growing business needs, changing market conditions, and shifts in search behavior.

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Here’s What We’ll Do

  • Ongoing GBP Posts, Optimization
  • Ongoing Blogs
  • Ongoing Citation Listings
  • Ongoing Backlinking
  • Ongoing Content Revision (as needed)

Months 9-15: Strategy Shifts & Ongoing Optimization

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Here’s What We’ll Do

  • Strategy Adjustments (includes focus keyword evaluation)
  • Ongoing GBP Posts, Optimization
  • Ongoing Blogs
  • Ongoing Citation Listings
  • Ongoing Backlinking
  • Ongoing Content Revision (as needed)

We don’t believe in “set it and forget it”.

Instead, we take a hands-on approach to management, continuously analyzing performance data, identifying new opportunities, and pivot when necessary to keep you ahead of the competition. This is where our partnership truly shines. We collaborate closely with you to understand your evolving business goals and translate them into strategic SEO adjustments.

On a daily and/or monthly basis, we perform all of these tasks to make sure we’re on-target and helping you reach your goals.

  • Website health check
  • Mobile-friendliness analysis
  • SERP competition analysis
  • Internal link structure check & optimization
  • Broken link check & fixes
  • Review monitoring
  • Keyword ranking check technical error monitoring & fixes page speed checks & optimization
  • KPI Reporting for site traffic, conversions, and keyword rankings