Local & National SEO

Spark Solutions Digital Marketing

What’s the Difference between Local and National SEO?

Understanding the right SEO strategy for your company can make all the difference in your digital marketing success. While you may be familiar with SEO in general, knowing whether to focus on local or national SEO is crucial for maximizing your online visibility.

LOCAL SEO

helps businesses target customers in specific geographic areas, making your company more visible to people searching within your community or region. It puts your business on the map—literally—by optimizing for location-based keywords (geo modifiers) and Google Business Profile.

NATIONAL SEO

casts a wider net by targeting audiences across the entire country. It focuses on building your overall online authority without geographic limitations, helping you compete on a broader scale.

Which approach is right for your business?

The answer depends on your goals, target audience, and the nature of your products or services. Some businesses benefit from combining both strategies to capture local customers while also building national brand recognition. Helpful content is the #1 ranking factor in SEO today. To compete in a larger geographic area, we focus on creating effective and relevant content.

What’s included in our

Local & National SEO Packages

Local SEO

Technical, Keyword, and Competitor Research
Keyword Mapping, Meta Updates, and Content
Development
Conversion Rate Optimization Recommendations
and Implementation
Monitor Toxic Backlinks and Disavow
GBP Optimization and Ongoing Updates
Monitor Site Health and Conduct Audits
Web Development as needed
Keyword packages start at 20 keywords
Focus on Google Business Page Optimization
We’ll create 2-5 pieces of new content per quarter

How do I know if I need Local SEO?

Is your customer base primarily within your city
or region?
Do you have a physical storefront or service
area that customers visit?
Are you looking to dominate search results in
your specific community?

National SEO

Technical, Keyword, and Competitor Research
Keyword Mapping, Meta Updates, and Content
Development
Conversion Rate Optimization Recommendations and
Implementation
Monitor Toxic Backlinks and Disavow
Monitor Site Health and Conduct Audits
Web Development as needed
Keyword packages start at 30 keywords
We’ll update your Google Business Profile, though it’s not a primary focus of our strategy
We’ll create 10-12 pieces of new content per quarter