Google Ads vs SEO –
Is One Better than the Other?
Most digital marketing companies are using Google Ads and SEO for their clients, because they know these strategies are likely to bring in leads to a business by directing traffic to their website. The challenge many agencies face is helping their clients understand whether Google Ads or SEO is better for their business, and why they should choose one over the other…or both.
When it comes to your marketing goals, you probably want to use the type of advertising that’s going to be the most effective. So how can you find that out?
First, it’s important to understand the difference between Google Ads and SEO.
SEO uses specific keywords, relevant quality content, and backlink building to optimize and rank a website higher on the search engine results page (SERP).
Google Ads generates focused leads by using PPC (Pay Per Click) targeted advertising campaigns.
How SEO Services Benefit a Business:
– Grows your site’s authority, expert status, and credibility by supporting unique and original content your customers want to know about.
– Helps your business stand out from the competition by making you more visible in search engine results.
– Attracts more potential website visitors who are likely interested in doing business with you.
– Gives your website visitors a more user-friendly experience, which also helps you stand out over competitors who might not be implementing SEO strategies.
– Provides location-based results as potential clients search more for local services and products.
How Google Ads Benefits a Business:
– Customized campaigns work with a business’s advertising budget.
– Offers multiple targeting options, ad types, and networks
– Reaches interested leads in the moment they’re searching for your products or services.
– Gives a business the ability to target specific prospects they’re trying to reach with relevant ads.
– You can track results, analytics, and ROI. Spark Solutions provides regular feedback on what search terms people are typing in and how visitors are interacting with your website after clicking on your ad. This helps us to know what’s working for you, and where it’s best to focus your marketing dollars.
How Do I Know Which Service is Right for My Business?
Though Google Ads and SEO are very different, they both complement each other by helping businesses get found online, grow, and bring in more customers.
Google Ads is often described as a sprint, while SEO is closer to a marathon. With Google Ads, it can take as little as a few weeks to notice an increase in traffic and leads from your ad campaigns, while SEO strategies on a website work over time, taking months. While SEO is slowly increasing traffic over time, it’s helping your brand to build authority and credibility with your target audience.
Is Using Both SEO and Google Ads Overkill?
It depends on what your goals are. Many businesses need leads now and like the idea of using Google Ads to jump start their marketing and inform an SEO strategy in the future.
While it may cost a little more up front to do both, the investment is reduced later on when SEO gains momentum and is generating more traffic.
Not sure what’s right for you? We can guide you on the path that matches your business’s marketing goals.
Talk to a Google Ads and SEO Expert and Find Out Which is Right for You
Get Found Online With Spark Solutions!
