Welcome back! This week we’re diving back into the world of Google Ads, arming you with knowledge to help you steer clear of those all-too-common mistakes. Through the complexity of internet marketing, even the tiniest misstep can lead to major setbacks. We are here to help you avoid those setbacks and get results!
1. Casting a Net: Fishing with the Right Keywords
Your ideal target audience is typing in a valuable series of keywords right now, looking for you in this very moment. Oftentimes, we think casting a large, wide net is best but that big fishing net can catch a lot of trash too. Choosing the right keywords and keyword match types keeps you laser-focused and relevant. Tap into long-tail keywords for higher intent users and make it easier for your audience to find you.
2. Negative Keywords: Don’t Just Advertise, Strategize
Protect yourself against irrelevant clicks and budget leaks! The secret weapon: negative keywords. Negative keywords ensure that your ads reach exactly the audience you want. Dive deep into your audience’s psyche, anticipate their needs, and block out the noise. Bid farewell to showcasing your vegan café to the steak-loving crowd!
3. Crafting Ad Copy: No More Cookie-Cutter Text
Time to be more creative and craft ad copy that stops thumbs from scrolling! No more generic text that blends into the background. It’s all about the power of persuasion – making every character count. Infuse your ad copy with irresistible offers, highlight what sets you apart, and most importantly, sprinkle in that call-to-action magic to guide your audience seamlessly to the next step.
4. Ad Assets: Take Up More Ad Real Estate
Your ads don’t have to be one-dimensional! Imagine giving your potential customers more reasons to choose you without costing them an extra click. Ad assets are your trusty sidekicks, adding everything from direct links to your website’s subpages to additional callouts that highlight why you’re different. No more playing it safe – extend your ads by incorporating ad assets to tell a more complete story!
5. The Mobile Revolution: Seize the Smartphone Generation
Mobile searches account for 65%-80% of online searches depending on the industry. We’re living in the age of the thumb-scrollers and pocket researchers, so your ads must be mobile-optimized or they will be left in the digital dust. Responsive design, lightning-fast loading speeds, and thumb-friendly layouts are your best assets.
6. Never Set and Forget: The Power of Constant Vigilance
The best performing Google Ads campaigns are actively managed, not complacent. Dig into the data, analyze metrics with a critical eye, and adjust your ads accordingly. The world of digital marketing is ever-shifting – adapt or risk being left behind! And if you need a partner to help you navigate those waters, we’re happy to help.
7. Conversion Tracking: Turning Clicks into Goldmines
Prepare to reap the benefits of conversion tracking, turning clicks into goldmines. Be sure to implement conversion tracking so you understand your ROI, know what’s working and what’s not.
And there you have it! Navigating the terrain of Google Ads can be overwhelming, but understanding common mistakes can help you avoid wasteful spend. If this all seems like too much, hiring an internet marketing agency like Spark Solutions can simplify the process, save you time and money, and ensure your marketing dollars are well spent.
Book a Discovery Call today and let our team of experts guide you through your Google Ads journey!
